3 simple ways to create interactive real estate posts
Social media can be difficult to navigate between the constantly changing algorithm and oversaturated platforms. The good news is that you don’t have to navigate it alone! Blink is here to help you bust out of an engagement rut … We have all of the engaging content and captions you need to increase your online presence, including ready-made reels, stories, and video scripts.
Our top 3 simple ways to create interactive real estate posts are some of the basics of social media, but unfortunately most real estate agents don’t utilize them. It may seem simple, but going back to the basics and having a core strategy that is easy to implement is sometimes the secret to success! Our team of real estate agents and marketing professional have worked with realtors all over the United States and Canada and here are the three simple interactive real estate posts and basics that we always recommend.
Interactive Real Estate Posts & Ideas:
1. Use photos / videos of yourself
- Posts that include a person’s face, get 38% more engagement (this doesn’t mean add your headshot to every post)
- Have branding photoshoots taken regularly
- Don’t be afraid to get in front of the camera – stories, posts, & reels
- Don’t overthink it!
2. Stay consistent
We get it… life gets busy, and most agents don’t realize before getting their license that marketing is a key part of being successful.
However, in order to boost engagement, the algorithm requires you to be consistent. It’s important that you create content your audience wants to see and should be a mixture of educational posts, personal posts, behind-the-scenes, and local spotlights.
Struggling to know what you write? The member’s portal has content already created for you – all you need to do is post it!
3. Be authentically you
Don’t be afraid to show people who you really are & what you are passionate about… this will make you more approachable, and attract your ideal clients online
By incorporating your personality into your brand, your followers & potential clients will see that you are more than just a real estate agent, and it will humanize your brand. Posting stories is an easy way for your followers to get a glimpse of your daily life, and who you are.
People stick around because of who you are, and how you make them feel.
Want more interactive posts?
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