How to Shift Realtor Social

Social media done right is SO POWERFUL.⁣ 

⁣If done right, and with purpose, you can create a powerful, recognizable brand on Instagram. In fact, it’s one of the most vital areas of your marketing because so many people will look you up on Instagram before they look you up anywhere else – if you aren’t marketing yourself well, how would a client trust you to market their property well? ⁣ With the market changing and so many social media platforms you need to stay ahead. But, you need to know how to shift realtor social media on instagram in order to stay relevant with the shifting market.
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Below, you can find a few of the best ways you can level up your social media marketing and stand out. It is more crucial than ever to stay consistent and show up authentically. ⁣

HOW TO SHIFT REALTOR SOCIAL MEDIA: Focus on your audience (not the algorithm)

1. Ask yourself what your audience wants to see: 
   • what do you want people to take away from your content? 
   • what do you want to be known for as a realtor / on social? 
   • share a mixture of material: informative / relevant content, engaging content, local, lighthearted, about me, etc. 
2. Focus on becoming the local expert within the community 
   • Share local events, things to do in your area, where kids eat free, highlight local businesses, share monthly market updates
3. Try to focus on a specific niche 
   • who do you love working with the most? 
   • incorporate what you love into your brand such as: fitness, fashion, design / decor, animals, etc. 

HOW TO SHIFT REALTOR SOCIAL MEDIA: Post with a purpose

1. Know who you want to attract 
   • what do you want people to take away from your content? 
2. Post relevant, informative, or engaging content
   • Make sure you are not just posting to post, that you are providing some sort of value to your followers 
3. Always have a call-to-action
   • Tell people what you want them to do next. Save the post, share it, comment their suggestions, subscribe to your newsletter, dm you for a freebie, etc.
4. Post freebies to convert followers into leads
   • offer freebies to your followers- a buyer or seller guide, home staging guide, etc. 
   • create a landing page to get their information, and add a linktree or snipfeed in your bio so that people can easily subscribe to your newsletters to stay up-to-date on all things home. 
5. Be consistent!

HOW TO SHIFT REALTOR SOCIAL MEDIA: Share the Real Stuff

1. Share the behind the scenes 
   • Document clips of your day in stories 
   • Share your daily routine 
   • document showings, inspections, closings, walkthroughs 
   • Share what you have in your car / trunk 
2. Share the human behind the sale 
   • Tell a story behind the sold sign – tell people the story about the clients and how they got the house / what you did to market the listing and sell it quickly 
3. Be your authentic self 
   • Show people who you really are, what you like to do, and what it’s really like to work with you
4. Don’t overthink it 
   • nobody is perfect! post on your stories consistently, and show your face. video is more important than ever.

Want to take the guesswork out of your Realtor Marketing?

Put your social media on autopilot

+ SOCIAL MEDIA POSTS 

+ READY-MADE REELS 

+ EMAIL NEWSLETTERS 

+ FARMING POSTCARDS

BLINK HAS EVERYTHING YOU NEED!