Realtor Photoshoot Style Guide
This style guide is designed to make it easy for you to take photos for use in your social media, branding, listings and marketing!
Don’t wait – add a mini photoshoot to your schedule and take your branding and social media to the next level.
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Realtor Photoshoot Style Guide: Strategy
TAKE NEW PHOTOS ONCE A QUARTER
Long gone are the days of one headshot – to stay current, you need variety of fresh lifestyle photos. But don’t worry! We are going to make it quick and easy for you!
- PERSONALIZE YOUR SOCIAL MEDIA POSTS
Boost engagement and relatability by using your lifestyle photos and videos in your social media. Need help with social media content? Check out what Blink provides for real estate agents! Use coupon code ALLTHINGSRE to save $10/mo!)
- REFRESHING YOUR BRANDING
Update old headshots in your marketing materials, listing presentations and listing supplies. Redo your email signatures, social media profiles, etc. - PROP IT
Never underestimate the power of great props and listing supplies in your photos! They can set you apart and give you instant “curb appeal” in your social media and online branding. Check out everything All Things Real Estate has to offer you! - BE CONFIDENT
Many times, agents feel worries about taking new photos and want everything to be perfect, so they put it off. Instead, use this guide to set up a quick photoshoot and allow yourself the freedom to be confident – your new social media feed and branding boost will be worth it!
Realtor Photoshoot Style Guide: Pre-Photoshoot Checklist
BASIC SET UP PREP:
- Light ring for phone with tri-pod
- Coffee Mug
- Compter/Laptop/Phone/Purse for props
- 3-4 outfit changes (neutral, solid prints are a great choice, but if you have personal style choices, feel free to show your personality!
- Invite a friend over to snap photos of you or use the self-timer camera function
LOCATION PREP:
- Natural indoor light (camera should be placed with window BEHIND IT, so you are facing the window)
- Clutter-free area (Ie. Kitchen Island, desk or table with chair
- Outdoor space, if possible (backyard, deck, garden, etc.) PRO TIP: find a shady spot! Bright sun is NOT good for photos
- PRO TIP: Ask a friend/family member to use a room in their home if yours isn’t a good fit for lighting/style
Photoshoot Style Guide: Realtor Shot List
PRO TIP: Vary your look – Smile, looking away, look directly at the camera, pretend to be smiling at someone off camera, laugh, look thoughtful, etc. Don’t be afraid to experiment!
- Sitting at a desk or table facing camera & looking away, looking at computer (take a lot of shots, varying your positioning)
- Side view sitting at desk, legs crossed, one leg up, smile, laugh, writing, typing
- Drinking coffee, holding coffee, working at computer
- Take multiple angles, talk on phone, lean, vary positions
- Closeups working at computer, hands on keyboard, fingers swiping phone, etc
- Standing and/or leaning against a wall or doorway
- Standing behind kitchen island, varying positions
- Standing in doorway of front door
- Write a thank you card, or writing in journal/planner sitting at your desk
- Photos with your pets and/or child
- Holding realtor supplies, notebook, tote bag, wearing real estate specific t-shirt
Realtor Photoshoot Style Guide: Pose Examples
Realtor Photoshoot Style Guide: Signs/Props shot list
SIGNAGE:
- Agent holding signs or close up of sign (with house in background blurred) Signs: Coming soon, Open house, Sale Pending, Sold)
- Agent hanging sign on sign post and/or putting sign in ground
- Signs IN the car as well as agent taking them OUT of the car
- A few signs together on the ground
OPEN HOUSE:
- Holding your open house sign, or standing beside it
- Food displays next to welcome sign
- “Sign In” registry with pen
- Close up of booties in basket
- Agent or buyer putting on booties
- Agent talking to someone in kitchen or other room
KEY TAGS:
- Key tags in a lockbox
- Key tags hanging in the door lock
- Key tags being handed through the doorway
- Key tags on the counter, placed next to a gift basket and celebration card
- Close up of agent holding keys and tag
- Agent using lock box
TESTIMONIAL PROPS:
- Agent holding T-prop in front of the house
- T-Prop in the house, on the stairs, in front of door, on the counter, etc,
- T-prop WITH & WITHOUT people
- Agent or client throwing T-prop up in the air
- Client holding T-prop in front of the house or doorway (smiling, with champagne, jumping, etc)
Realtor Photoshoot Style Guide: Signs/Props Shopping List
