Social media plan for agents

Ok, ok, there’s really no WRONG way to do social media. But, our guess is that you want your social media fully optimized, reaching as many potential followers as possible. 

DID YOU KNOW…

A well executed social media plan for agents follows 4 essential purposes. In order to keep your content well rounded and engaging, you should be incorporating all 4 monthly.

So here’s a social media cheat sheet for the social media strategies you should be focusing on when planning your social media! 

SOCIAL MEDIA PLAN FOR AGENTS: Cover the basics

• Define your target audience. Who are you trying to reach with your social media posts? Once you know your target audience, you can tailor your content to their interests and needs.

• Choose the right social media platforms. Not all social media platforms are created equal. Some platforms are better suited for certain types of content or audiences. For example, Facebook is a good platform for reaching a broad audience, while LinkedIn is a better platform for connecting with professionals.

• Create a content calendar. This will help you plan your posts in advance and ensure that you’re posting regularly. A content calendar can also help you track your progress and see what’s working well and what’s not. Guess what? You can get a social media planning calendar every month from Blink!

• Use high-quality images and videos. Visual content is more engaging than text, so make sure your posts include high-quality images and videos. You can use your own photos or videos, or you can find stock images and videos that are relevant to your target audience.

• Write engaging captions. Your captions should be informative and engaging. They should also be optimized for search engines so that people can find your posts when they’re searching for real estate information. Don’t have time to do this on your own? Leverage all of the realtor content in the member’s portal and never worry what to post again!

• Be consistent. The key to success on social media is consistency. You need to post regularly and on a schedule that works for your audience. If you’re not consistent, people will forget about you and your brand.

• Track your results. It’s important to track your results so that you can see what’s working and what’s not. You can use social media analytics tools to track things like engagement, reach, and website traffic.